Depending on how someone rates you, they are classified as a promotor, passive, or detractor.
Promotors = loyal customers
Passives = indifferent customers
Detractors = unhappy customers
Whether someone is classified as a promotor, passive, or detractor depends on the rating system they used (5 stars, NPS, etc) and the rating they gave.
5 stars
1-2 = Detractor
3 = Passive
4-5 = Promotor
1-10 Rating
9-10 = Promotor
7-8 = Passive
1-6 = Detractor
Smileys
Frowny Face = Detractor
Straight Face = Passive
Smiley Face = Promotor
Thumbs Up/Down
Thumbs Down = Detractor
Thumbs Up = Promotor
NPS Score (0 - 10 rating)
0-6 = Detractor
7-8 = Passive
9-10 = Promotor
CES (1-7 rating)
1-3 = Detractor
4-5 = Passive
6-7 = Promotor
CSAT (satisfaction scale)
Very Unsatisfied or Unsatisfied = Detractor
Neutral = Passive
Satisfied or Very Satisfied = Promotor